For the launch of EA Games new product, Dante’s Inferno, the agency was asked to come up with both a digital ‘countdown’ campaign and a series of street/guerrilla marketing activities for the Comicon San Diego event.

I came up with 3d chalk optical illusion paint that could recreate the Inferno portrayed in the game, as well as ideas for the Comicon event stand, promoters’ look and an overall strategy for the digital ‘Countdown’ and unveiling of the game, by using quotes from the very Dante’s Inferno book.