With a budget of 1k dollars, I was asked to come up with an engaging promotion to be launched at the luxury shoe store MODA EMPORIO, at the prestigious The Star in Sydney, during the Christmas Holidays.

Inspired by the Cinderella story, I came up with a simple idea: having a prince (and a princess) asking people to try on the perfect show to see if it fits.

The shoes were men’s and women’s shoes by Moda Emporio and were changed regularly during the event, both in terms of design and sizes so everyone could have a fair chance to fit.

The prize for the winners was a voucher to spend immediately in the store.

if they shared their experience on social media they were also offered a discount.

The activity generated the most interest, inviting curious photographers, journalists, and public to the store.

With an investment of 1k dollars, the store earned 20k in one night plus generating social media interaction.