CONFESS YOUR GREEN SIN

Top Italian fashion retailer, Coin wanted to celebrate the Earth Hour with an innovative campaign to raise awareness on environmental issues. I came up with the concept “Confess Your Green Sin” which developed into a series of viral videos, a website, and a promo.

 The idea was to ask people to confess their “environmental crimes” in order to enter the contest and win design gifts and vouchers by Coin. The videos were part of a social media campaign and were also broadcast in all stores. The call to action was for customers to send their own ‘crime’ to win.

  • CLIENT:

    Coin Group and WWF.

  • AGENCY:

    UP!

  • SHARE:

*All videos were shot and edited with mobile devices and a budget of 1500 dollars, according to the environmentally friendly attitude of the initiative.

The videos were produced, directed and presented by me and edited by Eugenio Aveta.