For the launch of a new Nespresso machine, the client wanted a ‘romantic’ contest linked to the spirit of the tv ads, featuring a fascinating George Clooney. I came up with a simple concept that links the romantic world of the ads with an idea of brand loyalty that also developed into an in-store digital experience: the interactive product displays would speak French to the bypassers and you could also take a French crash course in-store via the touch screen.