LUISA CARTEI | SENIOR COPYWRITER

I HATE PATTERNS

Maybe it’s because I grew up in a room with diamond shape flowery wallpaper.

It was the Eighties, my mum didn’t have any taste and all I wanted after living 18 years with 2345 rhombuses was to embrace CHANGE.

That’s how I ended up living on 3 continents, working for more than 100 brands, tv presenting, blogging, writing books, divorcing and becoming a Reverend.

Throughout the years, the only thing that has stayed the same is my mum’s lack of taste.

In my work, CHANGE has led to lots of writing, creativity, innovation, lateral thinking, exploring new technologies and cultures and ADAPTING to different forms of communication.

Copywriting for advertising, book writing, digital content creation, company communication, PR are all part of my work experience.

"I don’t sell stuff. I make people happy to buy stuff."

Some days I am the word girl, most days I am the idea girl.

I come up with concepts for all, digital, experiential, promotional, integrated, street…

But whatever the playground, my obsession is CONSUMER ENGAGEMENT: I use strategies, ideas, technologies, and hypnosis

to create an honest connection between people and brands.

I have 14 years of international experience, a long happy marriage with WPP and 3 continents I can call home.

BRANDS I'VE WORKED WITH

International. Fast Consumer Goods, Fashion, Automotive, Telco, Media, Pharmaceuticals, Tobacco, IT.

WORK

Engaged to Consumer Engagement

Whether it’s coming up with the name of a restaurant, producing digital content for top International brands, working on a tv ad for a bank or running the communication department of a company, my goal is to create ENGAGING CONTENT.

In fact, I just activated your webcam and will launch a customised “Hire Luisa” ad, according to your facial features.

My perfect match are Advertising Agencies, PR Agencies, Marketing and Communication Departments of companies looking to engage customers through a meaningful brand experience.